Tagline or no tagline

Day two of fundamentals and I’m asked to write a tag line for my site.Unfortunately this site doesn’t display a tagline so we will have to use our imagination.

If I had a tagline, what would it be? Born to challenge says it all really, a tag line should add to the heading, not repeat it. Perhaps it could be a warning. Born to challenge – get ready to run. Now this gives the impression that you do not want to be challenged, or that the challenge will be something to be avoided. I don’t like it.

How about Born to challenge – open to change. Now that sounds much better. It doesn’t say you have to change. Being challenged is not about being wrong. Being challenged can lead you right back to where you started but now with reasons for being where you are. Being challenged can take you anywhere you are willing to go.

Remember:

The mind is like a parachute – it works better when it is open – Anon

CJ

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